Branding: Maintain ACQ branding, but "rhyme" with other ACQ websites.
Upkeep: Websites are built to reduce upkeep by developers during the acquired company's onboarding.
Development: Limited development schedule. Familiar site and page layouts are used to reduce development time.
Local Focus: The strengths of the each acquired market lies in their local brand recognition.
Branding: HOAs typically lack any sort of traditional branding, but usually have a logo that some minimal branding can be built around.
Upkeep: Most community websites require minimal upkeep. Updates typically fall into simple announcements and board/committee member changes.
Content: Clients typically lack high-impact visual assets. Content is primarily text information and updates. Association information is behind a secure login via their Homeowner Portal. Minimal information is provided on their public community websites by design to reduce redundancies with the Homeowner Portal.
Site Function: The websites serve two primary functions: provide a forward-facing image to the public, and route residents to their Homeowner Portal for community association business.
